To celebrate the Diamond Jubilee in store at Sainsbury’s, Andrex® is launching a selection of special edition Jubilee packs across the premium range. They are available in variants such as Andrex® Gorgeous Comfort, Andrex® Skin Kind, Andrex® Touch Of Luxury, Andrex® Classic White 16 roll and Andrex® Washlets Refills.
The limited edition packs will feature a bold Union Jack design, created using cutting-edge flexographic technology, ensuring a high-definition premium colour finish.
Andrex also announces its role as an official brand partner of the Sainsbury’s Jubilee Family Festival in Hyde Park on the 2nd and 3rd June.
2012 poses an important year for Andrex®, as it marks the 40thanniversary of their famous brand icon, the Andrex® puppy. As proud owners of a Royal Warrant, Andrex® is taking the opportunity to celebrate these two landmark anniversaries with a host of entertaining and themed activities for all the family to enjoy. Encompassing the brand promise ‘It’s the Little Things’; the interactive activities at the festival along with the limited edition Jubilee packs reflect Andrex®’s fun loving nature and strive to continue to build growth across a strong premium range.
Elen Ormson, Andrex Marketing team comments: ‘We are thrilled to be an official brand partner for the Jubilee Family Festival and to be able to offer our customers a unique Jubilee product in store at Sainsbury’s. The Andrex® premium range is a category which is consistently strong and it is fantastic that we can continue to build this growth and create these patriotic packs which commemorate such an important British celebration. ’’
As official partners of the Sainsbury’s Jubilee Family Festival, Andrex® will host a variety of fun, majestically-themed activities for the whole family to enjoy.
Andrex® Gorgeous Comfort, Andrex® Skin Kind, Andrex® Touch Of Luxury, Andrex® Classic White 16 roll and Andrex® Washlets Refills will be available in-store at Sainsbury’s from 23 May to 19 June.
Andrex® – it’s the little things
About Jubilee Family Festival and In-Store activity:
- Tickets are available from normal agents: Adults £20 and Children £12.50. Children aged under the 3 will be admitted free of charge
- Under 16s must be accompanied by a guardian (over 18) at all times
- The limited edition Jubilee packs of Andrex® are available in larger Sainsbury’s stores only
- For further information, please go to www.sainsburys-live-well-for-less.co.uk/occasions/queen’s-diamond-jubilee
About Kimberly-Clark:
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people–nearly a quarter of the world’s population–trust K-C’s brands and the solutions they provide to enhance their health, hygiene and well–being. With brands such as Kleenex®, Andrex®, Scottex®, Huggies®, Pull-Ups®, Kotex® and Poise® now changing its name to Depend®. Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 132-year history of innovation, visit www.kimberly-clark.com.
® Registered trademark of Kimberly-Clark Worldwide, Inc. or its affiliates
About Andrex®
- Andrex® is the UK’s number one non-food brand (Source: The Grocer 2010)
- Andrex® has a 32.5% value share of the total market by value (source: A C Nielsen, November 2010)
- 2012 sees Andrex celebrating its 70th year
- Andrex® sells 29 rolls of toilet tissue every second – that’s enough rolls to go twice around the earth every day
- The Andrex® Puppy was voted Britain’s favourite advertising icon by Marketing magazine
- One in 10 homes in the UK and Ireland owns an Andrex® Puppy cuddly toy, which equates to six million Puppies
- The Andrex Puppy has nearly 300,000 Facebook fans who interact with him every day, follow the Andrex Puppy on Facebook
- For further information, please go to www.andrex.co.uk
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