An exclusive deal between Liberation, the world’s only 100% Fairtrade Nut company, and the Vendia Group, sees the first appearance of fairly-traded peanuts in the office worker vending marketplace.
‘Harry’s Nuts! – the Fairtrade salted peanuts from comedian Harry Hill – will be rolled out through Vendia’s network of 4000 vending machines operating in offices and sports clubs throughout the UK.
The deal marks a step change in the growing trend for vending ethically traded products – a market which has been largely dominated to date by the fair trade teas and coffees sector.
Mike Potts, Vendia’s Chief Executive Officer said, “Harry’s Nuts! are a logical extension to our award-winning Café Joe range of Fairtrade coffees and teas which have been going from strength to strength since their launch in 2005.”
Harry’s Nuts! is endorsed by comedian Harry Hill, who doesn’t make any money from the project and donates his time for free in support of Liberation’s pioneering work with Fairtrade peanut farmers in Malawi and Nicaragua.
Marco Rossi, Managing Director of Liberation, said: “We are delighted that Harry’s Nuts! will now be on sale through Vendia’s national network of fully-serviced office machines. Unlike any other business in the nut industry, we put the small-holder farmers in a central and key position with a 42% shareholding in the company – a model which is attracting strong growth in the retail sector.
Now, by partnering with an ethically-driven vending supplier, we are extending the benefits of our healthy, nutritious FairTrade nuts to the important office worker market.”
Harry’s Nuts! are cooked for longer, making them taste nuttier than usual salted peanuts. The levels of protein and healthy fats in nuts also make them more nutritious than many sweet snacks.
Vendia Group
Mike Potts, Chief Executive Officer
Tel: 07778-603752
Mike.Potts@vendia-group.com
www.vendia-group.com
www.cafejoe.co.uk
www.chooseliberation.com/harry
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