‘Max Coverage’ for NEW Harpic liquid

44-109harpiclifestyleshotprintReckitt Benckiser, the world’s leading cleaning products manufacturer, continues to shine a light through the current economic gloom by implementing a £multi-million campaign to support the Harpic brand in 2009. The latest innovation is the launch of the new Harpic ‘Max Coverage’ Liquid which will be spotlighted in the brand’s current TV advertising campaign from March.

Harpic POWER PLUS MAX Coverage has been specially designed as the ultimate answer to tough stain removal. Its unique formula penetrates and dissolves even the toughest stains whilst also killing all germs in your toilet, more effectively than bleach. The NEW formula covers more than 99% of the bowl to ensure your toilet is left thoroughly clean and disinfected.

The new ‘Max Coverage’ formulation will be implemented across the range, from Active cleaning gels to the premium Harpic Powerplus, making them the most effective toilet cleaners on the market.

Harpic is the nation’s number one name in toilet care and has been keeping loos clean, fresh and germ free for over 80 years. New products and constant innovation from the market leader keep the sector dynamic and continue to meet consumer demands for quality and effective toilet care.

Reckitt Benckiser
www.reckittbenckiser.com